Updated July 21, 2026
The 5 Best Email Marketing of 2026
Grow and engage your audience with automated email campaigns.
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- Stand-out choice for beginners
- Consistently strong customer feedback
- Competitive pricing for what you get
- Best value may require a longer commitment
- Some advanced features cost extra
Klaviyo
Revenue-driving email for ecommerce
- Stand-out choice for online stores
- Consistently strong customer feedback
- Competitive pricing for what you get
- Best value may require a longer commitment
- Some advanced features cost extra
- Stand-out choice for free tier
- Consistently strong customer feedback
- Competitive pricing for what you get
- Best value may require a longer commitment
- Some advanced features cost extra
- Stand-out choice for creators
- Consistently strong customer feedback
- Competitive pricing for what you get
- Best value may require a longer commitment
- Some advanced features cost extra
- Stand-out choice for automation
- Consistently strong customer feedback
- Competitive pricing for what you get
- Best value may require a longer commitment
- Some advanced features cost extra
Still deciding? Compare at a glance
A quick side-by-side of every email marketing platform we ranked.
| Brand | Score | Price | Best for | |
|---|---|---|---|---|
| #1Mailchimp | 9.3 | Limit of 250 contacts | Beginners | Visit Site |
| #2Klaviyo | 9.2 | Free plan includes up to 250 profiles and 500 emails/month | Online stores | Visit Site |
| #3Brevo | 8.9 | ~from $15/mo | Free tier | Visit Site |
| #4ConvertKit (Kit) | 8.7 | No cost. No catch. Sign up free | Creators | Visit Site |
| #5ActiveCampaign | 8.6 | ~from $9/mo | Automation | Visit Site |
How we rate email marketing
Research
Map the market and shortlist leading brands
Test
Hands-on evaluation across weighted criteria
Score
Standardized 10-point methodology
Update
Re-reviewed as products change
Our editors score every email marketing platform on a standardized 10-point scale across four weighted pillars: features & performance (35%), pricing & value (25%), customer experience & support (25%), and trust & reputation (15%). Scores are reviewed and updated as products change. Read our full methodology.
Frequently asked questions
How did Rated.ly choose the best email marketing platform?
Our editors evaluated each email marketing platform on features, pricing, customer feedback, and overall value, then scored them using our standard 10-point methodology. See our How We Rate page for details.
Which email marketing platform is best overall?
Mailchimp currently earns our top score of 9.3 thanks to its strength in beginners. The right pick for you depends on your priorities — compare the full list above.
Ready to choose your email marketing platform?
Mailchimp is our top-rated pick with a score of 9.3/10 — the strongest all-round choice for most people.
Visit MailchimpDaniel Kovacs
Editor, Money & Auto
Daniel is a consumer-finance writer who has compared hundreds of financial and automotive services. His mission: cut the jargon and show you the true cost of every option.